Keynote: Different is Better Than Better

Win the moment. Impress and influence. Disrupt and defy. Inspire and aspire. Overdeliver, outthink, and outperform. Yes, it’s good to be better. But, it’s better to be different. In this session, we’ll dive into why we’re impressed by certain people and brands – and how to capitalize on your own. Join Sally Hogshead – a New York Times bestseller, a Global Brand Guru, and “force of nature” who “changed the face of North American advertising” to dive into what makes us each different based on our own results from Sally’s personal brand measurement, which identifies your most fascinating and impressive qualities. Be sure to take THE FASCINATE® TEST ahead of time to fully engage with this keynote. 

A FASCINATE® TEST code is available to all registered attendees.