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2024 Schedule of Events


We're excited to see you in Phoenix for ESTO 2025! As content is built out, we will update this page. In the meantime, please see below for the ESTO 2024 program.

U.S. Travel’s ESTO 2024 program is designed to Ignite your Spark – to grow, learn, and connect. Each session is intentionally curated to elevate your marketing efforts in the DMO space. Explore the program below and learn more about the content paths. Please note all sessions will take place at the Greater Columbus Convention Center (GCCC).

Conference Credentials: All delegates are issued a non-transferable name badge at registration, which is required for admission to all official ESTO functions. If you lose your name badge, please visit registration.

Tuesday, August 13
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11:30am - 12:30pm

CEO/CMO

  • A223 - A225
    Greater Columbus Convention Center

    In today’s fast-paced business environment, effective leadership hinges on more than just strategic vision—it's also about harnessing the full potential of your team. Join us for a transformative session, featuring Keynote Speaker Sally Hogshead, creator of the Fascinate System™ as she provides insights into her assessment tool as a means to support a people-first leadership approach by helping executives create a common language for their team to skillfully navigate productive conflict, enable clear expectations for the individual and the team, and coach individuals to be their best. Join fellow CEOs and CMOs for an open forum conversation on how assessment tools can help leaders facilitate team development by providing insights that can inform decision-making, optimize team strengths, and ultimately achieve greater success.