Beyond Cliches and Tourist Traps: Creating and Marketing Authentic Travel Experiences

In a world inundated by screens, Millennials and Gen Z seek meaningful and authentic connections as gateways to understanding cultures beyond the surface. Community voices and immersive experiences resonate with today’s travelers and influence booking decisions. In this session, panelists will share successful approaches to engaging these consumers and driving record-breaking visitation, from partnering with local communities to showcasing unique experiences and bringing to life the heart and soul of a destination. Through case studies and discussions with experts, you’ll walk away with insights, best practices, and tactics for creating and supporting authentic travel, building community relationships, and promoting values-driven tourism that resonates with younger audiences and contributes to environmental and cultural sustainability.