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Jonathan Pettus

Chief Marketing Officer
Visit Jackson
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Jonathan Pettus

Jonathan Pettus is the Chief Marketing Officer for Jackson, Mississippi’s destination organization, Visit Jackson.

He joined the bureau in the summer of 2015 to manage marketing efforts and has fast become the go-to strategist for the organization.

Pettus is responsible for identifying market opportunities and developing short and long-term approaches to enhancing the economic vitality to Jackson’s tourism partners. He leads a team that consists of a communications director, art director, and digital content director.

Prior to his role at Visit Jackson, Pettus worked as a Senior Account Executive with Maris, West & Baker (MWB) Advertising for ten years. During his tenure there, Pettus was the lead account executive for all tourism-related clients. He worked directly with Visit Jackson on marketing strategies, advertising campaigns, and media placement. 

Pettus is a leader for the Mississippi DMO Marketing Association and a past president of the American Advertising Federation of Jackson. 

During his tenure at Visit Jackson, Pettus has led a team whose work has been awarded numerous Advertising Federation and Mississippi Tourism Association awards, including Best of Show ad campaigns and Destination Marketing Organization of the Year in 2020, 2021, and 2022. More recently, Visit Jackson was nominated as a US Travel Association Destiny Award finalist in the Destination Website category and won the People’s Choice Award for the website.