Become an ESTO Awards Judge
The ESTO Awards recognize the most innovative and impactful destination marketing campaigns in the United States.
To ensure objectivity and a fresh perspective, volunteer judges are selected from outside the travel industry.
We are seeking senior leaders in marketing, brand strategy, creative, communications, research, and media who can evaluate work through a rigorous, cross-industry lens.
Serving as a judge offers the opportunity to:
- Evaluate high-performing campaigns from across the country
- Contribute to the credibility and integrity of a nationally recognized awards program
- Engage alongside a curated panel of accomplished peers
Judges are selected by U.S. Travel based on their experience, leadership, and alignment with the category.
What to Expect
Time Commitment
- Approximately 15– 20 hours total
Key Dates
- Judge Applications Close: June 9
- Judge Training Webinar: June 10
- Judging Period: June 15 – July 10
Judges must commit to meeting all deadlines and maintain strict confidentiality throughout the process.