Program Schedule


What to Expect at ESTO

Each year, ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination leaders with insights they can immediately put into action.

Session Format
  • Keynotes: Bold ideas and big-picture insights from industry leaders.
  • Mini Keynotes: Fast-paced spotlights on emerging strategies.
  • Presentations: Case studies and research-driven sessions.
  • Take-Off Talks: Short, story-driven talks with big impact.
  • Roundtables: Interactive discussions and peer exchange.

 

A Look Back at ESTO 2025

In Phoenix, the ESTO 2025 program set a new standard for how destination leaders learn and connect. Attendees experienced:

 

  • Immersive activations, including the hands-on AI Playground, where marketers explored practical applications of emerging technologies.
  • Fresh networking formats, such as Beyond the Classroom, designed to foster collaboration and exchange outside traditional sessions.
  • Purpose-driven engagement, highlighted by the expanded ESTO Cares initiative.

 

These highlights exemplify ESTO’s ongoing commitment to building programs that push boundaries and inspire action.

Event Policies

For full details including information around cancellations, substitutions, payments and photography, explore U.S. Travel’s general event policies and ESTO-specific guidelines.  

 

 

Print
Monday, August 18
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10:30am - 11:30am

Concurrent Session: Presentation

  • Marketing on the Move: Responding to a Shifting Landscape
    More Details

    In today’s rapidly evolving geopolitical climate, destination marketing organizations are being challenged to rethink how, where, and to whom they market. Join leading CMOs for an engaging panel discussion exploring how international marketing strategies are being reshaped in real time — from shifting market priorities and revised messaging to reallocating budgets toward domestic audiences. Whether you’re reassessing your international footprint or seeking insight on staying agile in unpredictable times, this session will deliver timely strategies and practical takeaways for destination marketers.

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1:00pm - 1:45pm

Concurrent Session: Presentation

  • Pathways & Pay It Forward: Careers, Mentorship, and Impact
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    What gives a career in travel lasting meaning—and how do we help others find it, too? In this dynamic, multi-generational panel, seasoned pros and rising leaders share the pivotal experiences, mentors and moments that shaped their journeys. From the impact of representation to the value of mentorship, discover how these changemakers are investing in the next generation and reimagining what leadership in our industry can look like. Expect honest stories, actionable advice and inspiration to grow your own career while opening doors for others.