2025 Schedule of Events

In this keynote, Sekou challenges our traditional view of growth. Ever since we were little, we’ve been obsessed with growth. But in order for the transformational leader to keep reaching the proverbial "next level," you must first transform your concept of the word "growth" in a sustainable way. Prepare to supercharge your resiliency through an energetic and inspiring keynote like no other.

Join Jeni Britton, Founder & Chief Brand Officer of Jeni's Splendid Ice Creams, for a conversation on creating a personal brand and how to create, grow, and taste-test what works for you. From humble beginnings, setbacks, and challenges, Jeni’s story is a testament to resilience, creativity, and the art of building an iconic brand. In this session, Jeni will share her insights on strategic decisions, creative processes, and values. Learn how to move from scoop to success by gaining insight into creative thinking, brand development, and authenticity.

Don't miss the presentation of the State Tourism Director of the Year award!

Hear from content & social media experts Beautiful Destinations – a social media phenom with over 50 million followers and Wendy's Corporation – known for its authentic (and sometimes sassy) approach to building a brand on social media. Through sharing real-world examples, our experts will divulge actionable insights on content strategy that drives business impact and how you can best leverage social media for your own marketing success. This session promises to equip you with the tools and inspiration needed to navigate the evolving landscape of social media and content marketing. Don’t miss the opportunity to learn from the best and elevate your destination’s digital presence and content strategy.

Yohannan “Yogi” Terrell, a visionary leader dedicated to transforming Columbus into a fashion hub, shares insights on leveraging community and identity to enhance a destination and its marketing strategy. Through his initiatives, he has not only boosted local businesses and talent but also positioned Columbus as a vibrant cultural center. Yogi explores how fostering a sense of community can elevate a destination’s profile, and how by harnessing local talent, promoting authentic experiences, and celebrating cultural diversity, cities can distinguish themselves in the competitive travel landscape. Claude Molinari, President and CEO of Visit Detroit will then join Yogi on stage with an additional perspective on how Detroit has leaned into its own heritage, as the two leaders embark on an engaging conversation. Attendees will gain practical strategies for fostering community pride and leveraging local strengths to attract visitors.