Program Schedule


What to Expect at ESTO

Each year, ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination leaders with insights they can immediately put into action.

Session Format
  • Keynotes: Bold ideas and big-picture insights from industry leaders.
  • Mini Keynotes: Fast-paced spotlights on emerging strategies.
  • Presentations: Case studies and research-driven sessions.
  • Take-Off Talks: Short, story-driven talks with big impact.
  • Roundtables: Interactive discussions and peer exchange.

 

A Look Back at ESTO 2025

In Phoenix, the ESTO 2025 program set a new standard for how destination leaders learn and connect. Attendees experienced:

 

  • Immersive activations, including the hands-on AI Playground, where marketers explored practical applications of emerging technologies.
  • Fresh networking formats, such as Beyond the Classroom, designed to foster collaboration and exchange outside traditional sessions.
  • Purpose-driven engagement, highlighted by the expanded ESTO Cares initiative.

 

These highlights exemplify ESTO’s ongoing commitment to building programs that push boundaries and inspire action.

Event Policies

For full details including information around cancellations, substitutions, payments and photography, explore U.S. Travel’s general event policies and ESTO-specific guidelines.  

 

 

Print
Monday, August 18
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9:15am - 10:15am

Main Stage

  • Opening Session: Inside Out: Advancing with Purpose
    More Details

    How are today’s leaders rethinking the way they structure teams, evolve strategies, and drive transformation? In this energizing session, three bold Arizona-based leaders share how they’re navigating change with clarity, courage, and intention

    Moderated by: Alix Skelpsa Ridgway, Interim Director of the Arizona Office of Tourism

    Spotlight speakers include:

    • Terry Vesci, founder of Pine Creek Canyon Lavender Farm and a former global communications executive, on scaling through simplification, trust, and personal resilience
    • Latasha Causey, President of Phoenix Raceway, on breaking barriers and leading with purpose in traditionally male-dominated industries
    • Zander Ault, Chef & Co-Founder at The Cyclist Menu, on standing out with authenticity

    Their stories will set the tone for a dynamic fireside conversation exploring reinvention across sectors—from culinary and wellness to community leadership and brand storytelling.

    You’ll leave recharged to rethink how you lead, collaborate, and evolve—on your team, in your destination, and across the industry.