Schedule

In today’s environment, even the strongest brands can’t stand still. Audiences are shifting, expectations are rising and loyalty is harder than ever to earn. From legacy franchises to emerging leagues, sports organizations are being forced to adapt in real time — balancing tradition with reinvention while performing under constant public scrutiny. This conversation brings together leaders from across the sports landscape to explore what it takes to stay relevant, build passionate communities and lead through constant change. From evolving fan expectations to organizational agility and cultural relevance, these executives will share how they are navigating disruption while continuing to grow, innovate and inspire loyalty. For destination leaders facing many of the same pressures, this session offers a fresh perspective on resilience, reinvention and leading when the landscape won’t stop shifting.

Consumer expectations are changing, technology is reshaping how people engage with brands and organizations across every industry are being challenged to adapt.
In this fast-paced session, hear how Brooklinen CEO Billy May and Sheetz Director of Brand Strategy and Brand Design Jacee Scoular leverage decades of retail experience to create actionable playbooks for building consumer-centric companies, unlocking brand ambassadors, maximizing marketing investments and leaning in to who you are.