2024 Schedule of Events



We're excited to see you in Phoenix for ESTO 2025! As content is built out, we will update this page. In the meantime, please see below for the ESTO 2024 program.

U.S. Travel’s ESTO 2024 program is designed to Ignite your Spark – to grow, learn, and connect. Each session is intentionally curated to elevate your marketing efforts in the DMO space. Explore the program below and learn more about the content paths. Please note all sessions will take place at the Greater Columbus Convention Center (GCCC).

Conference Credentials: All delegates are issued a non-transferable name badge at registration, which is required for admission to all official ESTO functions. If you lose your name badge, please visit registration.

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Monday, August 12
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11:30am - 12:30pm

CEO/CMO

  • The DMO Role in Workforce Development
    A223 - A225
    Greater Columbus Convention Center
    Details

    This session tackles a surging request for destinations: workforce development. Learn a clear framework for making informed decisions on your DMO’s role by exploring real-world scenarios from destinations who successfully managed it themself, those who delegated, and those who found a collaborative approach. Gain valuable insights into factors to consider, such as workload, resources, and existing skillsets. By the end, you'll be equipped to confidently navigate this decision and determine the best path for you and your team.

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3:25pm - 4:25pm

CEO/CMO

  • Using the Power of Your State Brand to Amplify Your Local Brand
    A223 - A225
    Greater Columbus Convention Center
    Details
    Unleash the full potential of your destination. This session will explore the expectations between state tourism offices and DMO partners and how destinations of all sizes can leverage what their state has to offer to amplify their destination. Learn how to maximize state resources such as grants, co-op programs, and advocacy initiatives. Hear the state and local destinations’ perspectives on how they’ve successfully partnered together to market their destinations and how state tourism offices balance supporting destinations of all sizes with varying needs.