Each year, ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination leaders with insights they can immediately put into action.
In Phoenix, the ESTO 2025 program set a new standard for how destination leaders learn and connect. Attendees experienced:
These highlights exemplify ESTO’s ongoing commitment to building programs that push boundaries and inspire action.
Event Policies
For full details including information around cancellations, substitutions, payments and photography, explore U.S. Travel’s general event policies and ESTO-specific guidelines.
Pre-Registration Required
Join us for a relaxing and rejuvenating experience on August 19th where you’ll flow through a gentle yoga session that emphasizes connecting with the body, breath, and mind, encouraging physical, mental, and emotional well-being. Each participant will be provided with water, a towel, and a yoga mat. Comfortable attire recommended.
Advance RSVP required through your personalized schedule.
Pre-Registration Required
Immerse yourself in the soothing vibrations of our sound healing led by our local sound healer. This experience combines ancient healing techniques with the harmonious sounds of crystal bowls and other therapeutic instruments. End your session with a guided meditation, taking you to a grounded and relaxed mental state allowing you to conquer your week with a heightened sense of clarity and peace. Each participant will be provided with water, a towel, and a yoga mat. Comfortable attire recommended.
Advance RSVP required through your personalized schedule.
Retail has long led the way in turning customer insights into powerful marketing—and now they’re pushing even further, building proprietary platforms, monetizing data and reshaping the consumer experience. What does that mean for destination marketers? A lot. In this dynamic panel, hear from leaders in retail and tourism as they break down how to borrow the best from retail to create scalable, standout experiences that drive loyalty, revenue and impact to visitor experiences. Bring home fresh, real-world strategies to differentiate your destination in an increasingly competitive market.
Is the influencer bubble about to burst? Are group tours dead? Is AI really coming for our jobs? This interactive, fast-paced session puts a cross-industry panel in the hot seat to address common rumors and bold predictions shaping the future of travel. Panelists will react to industry rumors live - confirming, denying, or reframing them, and sharing what shifts they are actually making in response, followed by a quick discussion of why, and how they are (or are not) adapting.
Youth sports travel is booming, and destinations are recognizing its value as a high-yield, high-impact segment. This session will explore how cities are building strategies around tournaments, enhancing the family experience, and forming strong partnerships with event organizers.
Pre-Registration Required
About the Immersion: Arizona is home to 22 Native American Tribes, each with its own distinct traditions, yet proudly united by a rich heritage, that has shaped both the past and present of the region. This immersive experience offers a deep dive into Native dance, tribal customs, and the craftsmanship of more than 200 Native artisans at the Native Art Market in Old Town Scottsdale.
Be inspired as you create your own authentic memento, such as a dream catcher or beaded bracelet, alongside skilled artisans. Then, step next door to The Frybread Lounge, the first and only Indigenous – owned restaurant in Old Town Scottsdale, where you’ll savor traditional Native American Food and Drink.
This experience showcases, Experience Scottsdale’s dedication to celebrating and preserving Native American culture, fostering strong partnership with local tribes to ensure authentic, one-of-a-kind experiences that connect travelers to the regions’ Indigenous heritage.
Check-in: 2:30 p.m. – 2:45 p.m. at the JW Desert Ridge lower level Convention Center
Buses will load at 2:45 p.m. and depart at 3:00 p.m.
Limited to 30 participants. Hosted by Experience Scottsdale
Questions? Please contact [email protected].
Advance RSVP required through your personalized schedule.
Pre-Registration Required
About the Immersion: At first glance, downtown Phoenix may seem like your typical city center, but beneath the surface lies an explosion of regional flavors and cultural identity – just waiting to be explored (and tasted)!
With more than 85% of the businesses in Phoenix’s downtown core locally owned, the city’s food scene is deeply rooted in its surroundings. Many establishments incorporate ingredients sourced directly from the Sonoran Desert, bringing a truly authentic taste of Phoenix to every dish.
On this experience you will visit some of downtown Phoenix’s most revered restaurants and bars, sampling bites and sips of Sonoran-style cuisine. And while tacos and margaritas may be a highlight, Sonoran ingredients are infused into every facet of the city’s diverse culinary scene.
As Phoenix continues to innovate and expand upon its dynamic food scene, you'll discover how destinations can leverage their culinary identity to drive tourism, create recognition and educate visitors on the culture, history and people behind the food.
Check-in: 2:30 p.m. – 2:45 p.m. at the JW Desert Ridge lower level Convention Center
Buses will load at 2:45 p.m. and depart at 3:00 p.m.
Limited to 50 participants. Hosted by Visit Phoenix
Questions? Please contact [email protected].
Advance RSVP required through your personalized schedule.