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Ross Borden is an American entrepreneur and executive producer based in California. He founded with $11K in 2006 and bootstrapped the company into a fast-growth 8-figure business and one of the Internet's leading digital media companies focused on travel and adventure. Across digital and social, Matador's content now reaches over 90M people per month with a mix of articles, videos, city guides and social-first content. Ross works on media campaigns and Matador-produced video + influencer projects for brands like YETI, Visa, REI, Chevy, Crocs, Samsung, GoPro, Intel, Ford Bronco, and Southwest Airlines - and destinations like Visit Las Vegas, Visit Florida, Texas Tourism, Explore Asheville, Brand USA, Visit Britain and Tourism Ireland. He is passionate about helping brands tell stories that people care about, and launching innovative marketing campaigns that win on the Internet.