Why Attend ESTO 2026?
ESTO is the premier gathering for destination marketing professionals to exchange ideas, sharpen strategies and discover what’s next in travel marketing. Attendees will gain actionable insights, build valuable industry connections and leave inspired to drive growth for their destinations.
Who Can Attend?
You are eligible to attend ESTO if you are a destination marketing professional from:
- State and territory tourism offices
- Destination marketing organizations (DMOs), Convention and visitors bureaus (CVBs) and chambers of commerce
- Regional tourism marketing organizations
- Statewide tourism industry associations
Access our eligibility guidelines for Agency of Record Representatives.
Event Policies
For full details including information around cancellations, substitutions, payments and photography, explore U.S. Travel’s general event policies and ESTO-specific guidelines.
|
Early Bird Register on or before July 1, 2025 |
Standard Register after July 1, 2025 |
|
|---|---|---|
| Engage Member | $1,250 | $1,350 |
| Inform Member | $1,350 | $1,450 |
| Non Member | $1,750 | $1,850 |
| Agency Representative | $2,500 | |
| Team Rate** | Teams registering four or more individuals in a single transaction will receive a $200 discount per person off the prevailing rate. (Not applicable for Agency Reps) | |