After the Crisis: A Recovery Communications Roadmap
In the aftermath of a crisis, it's essential for destinations to effectively communicate their recovery plans to the public. In this session, we'll delve into the post-crisis communication strategies that destination marketers can use to promote their destinations and restore traveler confidence. We'll explore the importance of empathy, transparency, and authenticity in communication, as well as the role of social media in shaping public perception. By the end of the session, attendees will have the tools and knowledge necessary to effectively communicate their destination's recovery plans and build traveler confidence in the aftermath of a crisis.
- The importance of developing a post-crisis communication strategy that aligns with your destination's recovery plan and reflects your destination's unique identity.
- The role of social media in shaping public perception and how to use it effectively to communicate with travelers and restore confidence in your destination.
- The importance of empathy, transparency, and authenticity in post-crisis communication and how to use these qualities to build trust and establish a positive brand image.