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Big Cities: The Post-COVID Evolution of Urban Brands

August 21, 2023 - 3:00pm to 4:00pm

America’s urban centers received the full brunt of the COVID-19 pandemic. As travel returned, many people had a strong desire to be outdoors, and so cities took an outsize hit. While much of that business has returned, many cities have yet to see the full return of group and international business, while also struggling with the perception of being unsafe. Hear from a panel of urban marketers as well as data-driven insights about where urban travel is headed.   

Key Takeaways:

  • Data on urban demand and visitation during and after the pandemic from key industry partners. 
  • Urban marketing strategies from DMO leaders from across the country. 
  • Tactics to help address visitor concerns about downtown safety issues.