ChatGPT 101

Talk about ChatGPT is seemingly everywhere — is the technology sentient? Will my kids use it to cheat on term papers? If it’s so great, why is the blog post it wrote for me so terrible?  Let’s take a breath and focus on how destination marketers can save time by using this technology today.  We’ll review use cases that have nothing to do with content creation — from creating rubrics to writing pivot tables, there are dozens of tasks that can be simplified thanks to the organizational powers of generative AI.  Whether you’re a novice or a pro, you’ll be inspired to create your account or dive into prompt engineering after this session.  

Key Takeaways:

• Keep a tab with ChatGPT open on your computer and challenge yourself to find a use for it every day.   
• Those who stand to benefit most are the folks who already have deep subject-matter expertise. 
• Generate stronger outputs by taking advantage of ChatGPT’s love of structure.