Destination Development

Professional Development Network Session


August 12, 2018 - 1:30pm to 4:00pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 1-2

Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.

With destination development becoming an increasing focus area for state and jurisdictional destination marketing organizations, there is a need to institute standards and best practices that will help maximize opportunities for stakeholder engagement and economic impact. During this interactive session, attendees will hear three successful destination development case studies from across the country and spend time connecting with their peers to define what terms like destination development, tourism product development and destination management mean for the tourism industry now, and in the future. 

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.