Professional Development Network Session
JW Marriott Austin
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
With destination development becoming an increasing focus area for state and jurisdictional destination marketing organizations, there is a need to institute standards and best practices that will help maximize opportunities for stakeholder engagement and economic impact. During this interactive session, attendees will hear three successful destination development case studies from across the country and spend time connecting with their peers to define what terms like destination development, tourism product development and destination management mean for the tourism industry now, and in the future.