Embrace New Mindsets to Futureproof Your Destination

As pressures mount on destinations to prove the value of tourism, DMOs can build strength and relevance by expanding or shifting their traditional roles. This session shares insights into how destination organizations can find new purpose by directing energy and resources to address important local and state priorities. By finding new ways to relate to the communities, DMOs can demonstrate the value and power of tourism in convincing new ways.      

Key Takeaways:

• Find out how Travel Nevada is building a model destination development program from the ground up, fostering creation of new traveler experiences that align with local priorities while sparking entrepreneurship and rural development.  
• Learn how extensive community engagement led the Town of Vail to embrace a "Community-Positive" vision for tourism to make Vail more liveable and create a stronger sense of community while building more resilience into its visitor economy.  
• Consider new ways to broaden the value of tourism in your destination beyond direct economic returns, by creating, highlighting and measuring meaningful benefits for residents.