Skip to main content

ESTOx: GA4 Demystified: Privacy, Insights, Advanced Activation

August 21, 2023 - 2:00pm to 2:30pm
Map pin icon
Chatham Ballroom

Explore the next-generation analytics platform — Google Analytics 4 (GA4) where you will experience its impact as it safeguards user privacy with granular controls and seamlessly integrates app and web data for comprehensive insights. Accelerate your marketing endeavors with faster reporting, embedded machine learning, and automated insights. Unleash the potential of advanced audience activation, strategic bidding, and accurate attribution by centralizing and analyzing diverse data sets. Witness the alchemy of GA4 as it combines data into intricate audience segments, optimizing ROI across multiple channels and devices.
Join us on this journey to unlock GA4's true power, ignite your marketing potential, and elevate your strategies to new heights.