ESTOx: Rethinking Travel: Non-Traditional Travel for a Win-Win Future

Post-pandemic, the industry is faced with questions about whether to return to business as usual or seize the opportunity to reinvent itself. How can we benefit from more flexible and sustainable travel patterns that actually help address the issues of feast or famine that so many destinations struggle with when it comes to tourism? How do bleisure, shoulder travel, and a demand for new experiences build more sustainable economies? Non-traditional travel benefits both destinations and consumers. We’ll look at how the stories we tell can shape and influence patterns of travel that are a win-win for us all.