Holistic-Led Organizations: Advancing Destination Stewardship

In this session, learn how three DMOs are navigating the transition to destination stewardship as a primary focus, noting it is a holistic movement, not one that focuses solely on environmental issues.  The session will explore how a DMO can prioritize sustainable development and positive resident sentiment without abandoning economic objectives.  Panelists will discuss specific challenges faced in urban and great outdoor destinations, as well as KPIs that provide data-driven benchmarks to inform destination stewardship planning and reporting of results.  

Key Takeaways:

• Discover how DMOs are holistically embracing destination stewardship beyond environmental considerations. 
• Explore how destinations can balance the need for sustainable development and community sentiment with economic goals. 
• Gain insights into how KPIs can help inform destination stewardship planning and performance reporting.