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Leading through Influence for Community and Resident Engagement

August 22, 2023 - 11:00am to 12:30pm

*Please note only CEOs or similar levels are eligible to attend.

Destination organizations and their leaders are embracing a new level of responsibility. A greater purpose fuels a shift towards long-term thinking and Destination Stewardship for a thriving future. The decisions tourism leaders make as industry influencers impact residents and the communities where they live. This reality requires something very different from all destination leaders and presents a critical question: How can I maximize my impact when I’m not in control?

In this lively presentation, Michelle Janke will share practical and tactical insights on how tourism leaders can leverage their unique style of influence to engage and inspire others across industry sectors.

Next, a group of DMO Leaders will share their experiences with starting important conversations that are waiting to be had and enlisting others to do the same.

Finally, we’ll open up to Q&A for lessons learned and tips for any destination, large or small.