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Marketing & Advertising - States

August 7, 2022 - 2:30pm to 4:00pm
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Steelcase Ballroom D

The extraordinary challenges of the pandemic and the ongoing evolution of the DMO's role have changed how we market and advertise. As we enter into post-COVID campaigns and always-on approaches, you can’t just reuse the 2017 playbook. In this peer open forum, we will discuss the strategies and opportunities that are born of the challenges of the last few years allowing us to connect with consumers on a meaningful level. This peer open forum will be an interactive and engaging platform; come ready to engage and share your best ideas.

PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the peer open forums to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!