Must-Know Marketing Insights for Reaching Black and Hispanic Consumers

In this session, attendees will better understand the values, attitudes, and beliefs that influence Black and Hispanic consumers' purchasing decisions. The session will provide a comprehensive overview of these markets, including their preferences for media and communication channels, and hands-on practice identifying and effectively marketing to them.   

Key Takeaways:

• Understand Black and Hispanic purchasing decisions. The session will provide a valuable opportunity for attendees to analyze their own media mix and marketing efforts. 
• Identify areas for improvement in DMO outreach to these diverse and growing consumer groups.