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Must-Know Marketing Insights for Reaching Black and Hispanic Consumers

August 22, 2023 - 11:00am to 12:00pm

In this session, attendees will better understand the values, attitudes, and beliefs that influence Black and Hispanic consumers' purchasing decisions. The session will provide a comprehensive overview of these markets, including their preferences for media and communication channels, and hands-on practice identifying and effectively marketing to them.   

Key Takeaways:

  • Understand Black and Hispanic purchasing decisions. The session will provide a valuable opportunity for attendees to analyze their own media mix and marketing efforts. 
  • Identify areas for improvement in DMO outreach to these diverse and growing consumer groups.