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The Power of Sports-Related Travel

August 21, 2023 - 10:30am to 11:30am

Sports events can have some of the biggest impact on communities across all metrics — and not just the economic ones. While they generate millions of room nights, they can also contribute to the quality of life of residents in cities of all sizes. The range of sports organizations looking for partners on events is also considerable and goes far beyond the professional events you see on TV or stream on your phone. 

In this session, you’ll gain an understanding for the scope of the $40 billion sports-events industry, including the latest data on sports-related travel, insights into what sports-event organizers look for in host cities, hotels and partners, and how several states are combining the power of their destinations’ sports-hosting capabilities into statewide marketing efforts that benefit communities large and small.  

Key Takeaways:

  • Learn how engaging with sports-events can benefit your destination. 
  • What sports-event organizers look for in a destination. 
  • Practical examples from states expanding their marketing efforts.