Research — Putting your Data to Work

Armed with a vast array of data from many sources and research methods it is critical to determine what is most actionable to guide your strategy and plan execution. The real value of the information will be determined by how it is used and communicated to others.    

Key Takeaways:

• It takes a mix of data, analytics and first-party research for a DMO to have success. 
• There is no one size fits all solution. DMOs have to determine which data is best to guide their strategy.
• Providing meaningful research guidance to partners and community leaders enhances the value of the DMO.