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Solutions Hub: How A Deep Dive In Geo-Location-Based Lodging Analytics Helped Richmond

August 20, 2023 - 12:00pm to 1:30pm
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River Concourse

See how Richmond uses geo-location lodging data to micro-target the specific zip codes in top origin markets most likely to bring hotel guests who spend most in market. This strategy lets destination marketers target multiple DMAs (not just top origin markets) and get a multiplier effect on hotel stays.