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Solutions Hub: The New Traveler Path to Purchase

August 20, 2023 - 12:00pm to 1:30pm
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River Concourse

Destination Marketing Organizations are at the intersection of culture and commerce, facilitating new experiences and connections for travelers even amidst fluctuating factors. This Solutions Hub session explores Expedia Group’s new Path to Purchase Study, uncovering the factors influencing traveler behavior and their journey to booking, ultimately helping destination marketers identify the motivations and mindsets behind purchasing decisions