Strategy in a World of Disruption

The world of destination marketing has undergone a transformative shift that will have lasting effects. Rapid advancements in technology have revolutionized the landscape, while the pandemic and generative AI have accelerated customer and employee expectations, equivalent to a leap of 10 years. In this changing world, we seek leaders who can fearlessly navigate these challenges. These drivers are forcing everyone to reimagine their entire organizations. How can we stay relevant as destination marketers? How do we cultivate a mindset that embraces disruption? How do we deliver better experiences to our clients, customers, and teams? Today, we need to be bold, brave, and experimental. In this high-energy talk, Shawn Kanungo provides an optimistic roadmap for the future. Discover how unconventional approaches to innovation can help us remain competitive and relevant in an ever-evolving industry.