Thinking Outside the Box: How to Amplify Your Brand

Learn how destinations have expanded their brands through non-endemic partnerships. Understand the importance of choosing and aligning partners for brand success. Success doesn’t always come easy. Hear some of the pitfalls when partnerships fail. Carolann Ouellette from Maine’s Office of Outdoor Recreation and Mitch Whitten from Visit Fort Worth will explain how they partnered with lifestyle brands and organizations to expand their overall destination’s brand awareness.  

Key Takeaways:

• Learn about the importance of brand partnerships. 
• Discuss challenges that come with starting new partnerships. 
• Hear two examples from DMOs on how their partnerships began.