Time to Shake Off the Dust on Your Influencer/Content Strategy

If you think you are seeing more "content creators" than ever before, you're not alone! DMOs across the country are seeing an evolution of people adopting the term creator to describe themselves. But what makes an influencer and a creator different?  

In this session, we'll explore the differences and how the "influencer" has evolved in the creator economy. Learn how destinations are using creators to connect with consumers on platforms like Instagram, YouTube and TikTok, and the importance of using creators to help authentically tell their destination's story.  

Key Takeaways:

• Identify how to spot the ideal creator for your destination 
• Practical steps to crafting a creator strategy 
• Measurement of successful partnerships