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Workforce session 1: Is Talent Attraction the Responsibility of Tourism Offices

August 21, 2023 - 3:00pm to 4:00pm

In a world where talent acquisition and workforce development are paramount, states face the challenge of attracting skilled individuals to meet the demands of their businesses and communities. This two-part session delves into the strategies employed by different states in tackling this pressing issue. This first session focuses on broader talent attraction efforts and explores the role of tourism offices in attracting new residents and workers across all industries within their respective states. Attendees will gain insights from three state tourism directors with distinctly different approaches, allowing them to determine their own roles in talent acquisition and workforce development. Whether as the state's chief marketing officer, playing a supporting role, or opting out entirely, attendees will leave with valuable insights to define their role in talent acquisition and workforce to make informed decisions that align with your organization's goals.