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Introducing the ESTO Blog!

Stay up-to-date on marketing content and all-things ESTO throughout the year.

August 23, 2022

#esto22 Recap: Dream and Go!

Wow - what a time we had together! Experience Grand Rapids gave our ESTO attendees the royal treatment, and we are so appreciative of all their hard work and years in the making. From the inaugural Destination Immersions to the popular beer garden, we truly felt the essence of Grand Rapids.



July 06, 2022

Conference audience stage and speaker
Attendee Exclusives Discounts & Shuttle Service

Grand Rapids rolls out the red carpet for ESTO attendees! Check out how to access deals at local eateries and attractions and about the complimentary shuttle service. For a full list of places to explore, visit the Destination Info page.



Conference audience stage and speaker

May 23, 2022

NOW OPEN: 2022 ESTO Awards

How to Create an Award Winning Entry

It's that time of year again! Awards submissions are open and we are ready to see the stellar work from our industry peers. 

Perhaps you're wondering what makes an award winning entry. Look no further because one of the judges, Humphrey Ho, Hylink North America, and former award winners dish out the best tips and tricks for creating a winning entry.


April 20, 2022

Your Guide to Beer City (aka Grand Rapids, MI)

Ben Darcie here, I’ve been in this great city for 16 years and have been an active member in the beer industry for 10  - from homebrewing to sales management to bartending - and I’m here to help you get the most out of your visit to the premier beer destination of the Midwest: Grand Rapids, MI - the reigning Beer City, USA. Fun fact: Grand Rapids first scored this nod to beer excellence 10 years ago, about the same time I was getting into the industry. Coincidence?


July 22, 2021

ESTO Awards are Back! The ESTO Team

After a hiatus last year, the ESTO Awards are BACK! This year’s awards program will honor two years’ worth of destination marketing excellence displayed in 2019 and 2020 and will celebrate destination marketers who met these challenges head-on with some of the most innovative and creative campaigns ever created.


July 21, 2021

ESTO 2021 Planning Committee The ESTO Team

This year's ESTO would not have been possible without the support and engagement of our 2021 Planning Committee. 



July 15, 2021

ESTO Cares 2021 The ESTO Team

Year after year, ESTO attendees enjoy kicking off ESTO activities by giving back to the communities we visit.  


See You in 2022

Grand Rapids, Michigan