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BIG News - Destination Day 2023

Get ready for a spirit competition to win complimentary registration for ESTO 2024!
Friday, July 21, 2023
feature blog graphic Presented by The ESTO Team

Destination Day Group Shot

Unite the team and express what makes your destination unique. Get those matching outfits ready – yes, we’re talking cowboy hats, vests, sunglasses, or whatever floats your boat! 

Our all-new Destination Day competition, sponsored by Tinybeans, will shine a spotlight on the teams behind their destination’s marketing prowess, awarding one DMO and one state complimentary ESTO 2024 registration for two (2) attendees, plus all-important bragging rights for the year to come. 

Entering is Easy

  1. Let us know you plan to participate by Monday, August 14: Shoot us an email at by Monday, August 14 so we can add you to the list and track your participation onsite. 
  2. Give us a Follow: Make sure your DMO or state Instagram page is following both @ustravel and @tinybeanskids.
  3. Start Planning Your Brand Splash: Coordinate in advance and plan for your whole team to show up in your best branded gear on Monday, August 21. 
  4. Post a on Instagram by 3:00 p.m. on Monday, August 21: Show your team spirit on social and share a group photo in your branded gear on your DMO or state’s Instagram story or page by Monday, August 21 at 3:00 p.m. Be sure to tag @ustravel and @tinybeanskids and use #esto23 and #destinationday23 in your post. Note: Must post by 3:00 p.m., tag both handles and use both hashtags to be eligible.

Bonus points will be awarded to teams with the most creative group photo and/or the most creative branded gear.  

The ESTO team will announce one DMO and one state as the winners of Destination Day 2023 from the ESTO mainstage during post-lunch presentations on Tuesday, August 22. 


Check out Destination Day through the years for outfit inspo!  

Destination Day Group Photo 2022

Destination Day Group Photo 2022

Destination Day Group Photo 2021

Destination Day Group Photo 2019