BIG News - Destination Day 2023

Unite the team and express what makes your destination unique. Get those matching outfits ready – yes, we’re talking cowboy hats, vests, sunglasses, or whatever floats your boat!
Our all-new Destination Day competition, sponsored by Tinybeans, will shine a spotlight on the teams behind their destination’s marketing prowess, awarding one DMO and one state complimentary ESTO 2024 registration for two (2) attendees, plus all-important bragging rights for the year to come.
Entering is Easy
- Let us know you plan to participate by Monday, August 14: Shoot us an email at ESTODestDay@ustravel.org by Monday, August 14 so we can add you to the list and track your participation onsite.
- Give us a Follow: Make sure your DMO or state Instagram page is following both @ustravel and @tinybeanskids.
- Start Planning Your Brand Splash: Coordinate in advance and plan for your whole team to show up in your best branded gear on Monday, August 21.
- Post a on Instagram by 3:00 p.m. on Monday, August 21: Show your team spirit on social and share a group photo in your branded gear on your DMO or state’s Instagram story or page by Monday, August 21 at 3:00 p.m. Be sure to tag @ustravel and @tinybeanskids and use #esto23 and #destinationday23 in your post. Note: Must post by 3:00 p.m., tag both handles and use both hashtags to be eligible.
Bonus points will be awarded to teams with the most creative group photo and/or the most creative branded gear.
The ESTO team will announce one DMO and one state as the winners of Destination Day 2023 from the ESTO mainstage during post-lunch presentations on Tuesday, August 22.
Check out Destination Day through the years for outfit inspo!