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#esto22 Recap: Dream and Go!

Tuesday, August 23, 2022
feature blog graphic Presented by The ESTO Team


Wow - what a time we had together! Experience Grand Rapids gave our ESTO attendees the royal treatment, and we are so appreciative of all their hard work and years in the making. From the inaugural Destination Immersions to the popular beer garden, we truly felt the essence of Grand Rapids.

This year, ESTO cares created literacy kits for youth in the Grand Rapids community in support of the important work of the Community Literacy Initiative in cooperation with the Heart of West Michigan United Way. 2022 was a record year as we sold out spots and raised a grand total of $5,605. Check out the highlights of the event here. Thank you to the NCSTD Alumni for planning the stellar event.


We received a record amount of entries this year. Thanks to all that took the time to craft and submit entries. Congratulations to our Destiny and Mercury award winners! You can view the full gallery of submissions here.

ESTO 2022 could not have happened without our wonderful hosts Pure Michigan and Experience Grand Rapids in addition to the many of you who volunteered your time and talents as members of the planning committee.

One of our premier sponsors, Brand USA, featured incoming U.S. Travel CEO Geoff Freeman on an episode of Brand USA Talks Travel. Listen to the episode here.


We look forward to all the possibilities that 2023 will bring. Keep innovating and see you in Savannah for a little dose of southern hospitality!


Don't forget to check the #esto2022 sizzle!


ESTO 2022 | Grand Rapids, MI from U.S. Travel on Vimeo.