From Data to Decisions: Unveiling Travel Market Insights and Buyer Strategies

The world of meetings and group travel marketing is constantly in flux. With data-driven insights and bold strategies, you can turn market shifts into next-level growth opportunities. Dive into real-world examples where sustainable strategies are winning traveler loyalty. Learn how to adapt your marketing efforts and leverage partnerships with tour operators and event planners to remain competitive in this ever-evolving landscape. In the session attendees will hear about:

• Understanding Travel Managers: Learn how their sourcing objectives and preferences can enhance targeted engagement.
• Buyer Priorities: Discover evolving priorities to align offerings with market demands and boost competitiveness.
• Effective Sourcing Strategies: Stay updated on buyer trends and tailor your approach with proven sourcing methods to meet travel managers' expectations.
• Adaptation to Market Changes: See how AI and automation can help you outpace demand changes.

To foster more focused, meaningful conversation, registration is capped at 60 participants.

Advance RSVP required through your personalized schedule.