Dropping Vanity Metrics and Adopting New Industry KPIs

Visibility without value is vanity. And in the dynamic landscape of destination marketing, we need metrics that add value and show relevance to our marketing objectives and strategies. In this session, we’ll delve into the multitude of KPIs available and equip you with the knowledge to decipher the difference between vanity and value. Whether your goal is to boost visitation numbers, enhance visitor experiences, or elevate destination awareness, you’ll leave this session understanding which metrics truly matter and how to leverage them for tangible results.