Executive Edge: DMO AI Strategy is All Over the Place: Here's What's Working

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Innovative DMOs are using AI to deliver on their core mandate with a proven three-pillar strategic framework:

1. Pivot internal culture to embrace AI

2. Optimize destination/partner marketing and community messaging for AI search 

3. Capitalize on chat as the new marketplace, including in-destination 

Three key takeaways:

1. Step-by-step AI strategy map for DMOs vetted by destination leaders, boards and stakeholders

2. Actionable strategy for scaling AI adoption organization-wide

3. Inspiring case studies from DMO CEO/CMOs