Game-Changer: Leveraging NFL Fandom to Boost Tourism and Visitor Engagement

Touchdown, Laurel Highlands! By partnering with two powerhouse NFL teams—the Baltimore Ravens and Pittsburgh Steelers—GO Laurel Highlands turned fandom into brand fuel. Co-branded sweepstakes and smart campaigns delivered 20+ million impressions and 60% growth of their CRM database. Unpack the strategy behind the hype and learn actionable ways for your DMO to play in the big leagues in this session.