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Making Data Decisions on a Shoestring Budget

August 12, 2024 - 11:30am to 12:30pm


Understanding data doesn’t always require a massive budget or dedicated research team. As a destination marketing leader, you have more data at your fingertips than ever before but knowing where to begin – or make sense of the numbers – can be overwhelming. This interactive session walks participants through the process of evidence-based decision making, providing clear next steps to create impactful and cost-efficient destination marketing strategies. All session attendees will receive a copy of the DMO Toolbox White Paper Project from the inaugural Travel and Tourism Research Association International (TTRA) Think Tank initiative.