Navigating Global “Chopportunities” in 2024 & Beyond

Global travel forecasts reveal a huge opportunity for U.S. destinations to grow international visitation volume and spend. However, the post-pandemic global travel landscape is markedly changed from just five years ago. Changing consumer interests, motivations and buying habits coupled with industry consolidation and new competitors are challenging both experienced and new-to-international destinations to evolve their own international marketing and sales strategies. Join Future Partners and a panel of destination leaders for a discussion on the changing international landscape and how they’re meeting these “chopportunities” through innovative partnership, product development and marketing.