Research and Insights for Smarter Destination Strategy

Pre-Registration Required

Behind every strong strategy is a solid foundation of data and insight. This roundtable, led by U.S. Travel’s Joshua Friedlander, invites tourism professionals to dig into the role of research in guiding destination growth. From identifying traveler trends to informing big-picture planning, explore how smart data leads to better decisions and stronger outcomes.

Advance RSVP required through ESTO 2025 registration.