Solutions Hub: 15-Minute Power Sessions

Get ready for fast, focused insights in the Solutions Hub—a series of rapid-fire, 15-minute presentations built to deliver real solutions to real challenges. 

Adara: The Intersection of TV Viewership & Travel Intent

Visit Milwaukee wanted to measure actual visitation from hosting a major TV show and Visit Indy wanted to maximize the Caitlin Clark effect. Adara helped them both by combining the power of travel data and TV viewership. Join us as we dive into measurement surrounding Top Chef being filmed in Milwaukee in 2024, including top origin markets for those who watched the show, and Indy’s latest marketing efforts to WNBA game watchers. Bonus: Find out how these approaches can help destinations leverage the Mega Decade of Sports, too!

Expedia: More than a Game: How Sports Travel is Creating New Opportunities for Destinations

Sports tourism now accounts for 10% of global tourism spend – and that figure is expected to grow exponentially. From FIFA Club World Cup to F1 racing, and a whole host of other major tournaments happening in the coming months, tourism players are primed to generate greater value and revenue opportunities. This session dives into how sports fans – especially Gen Z and millennial travelers – are reshaping demand patterns, loyalty behaviors and destination choices.  We’ll highlight how destinations can move beyond traditional travel marketing strategies to reach high-value travelers through targeted advertising and engaging content that captures sports-mad fans. Drawing from Expedia Group’s latest global research, we’ll share actionable insights and how to leverage Expedia Group’s travel media network to create end-to-end campaigns that reach travelers wherever they are, whatever the game.   

SPIRRA.io: Beyond Demographics: Using Influencer Intelligence to Discover Your Hidden High-Value Visitors

Most DMOs rely on traditional broad demographic data that miss emerging and high-value segments. This talk reveals how analyzing influencer audiences provides real-time insights into who actually wants to visit your destination. Using SPIRRA's AI-powered audience intelligence, we'll show how destinations can discover unexpected visitor segments—like "outdoor wellness travelers" or "cultural food explorers"—by examining the followers of relevant influencers. Attendees will learn to use influencer data as a discovery tool for audience insights, identify which content themes attract longer-staying/higher-spending visitors, and uncover niche markets that competitors are missing. Case studies will demonstrate how destinations found their most profitable visitor segments hidden in plain sight within influencer communities.

Tiki: From Monologue to Dialogue - The AI-Powered Future of Destination Advertising

Traveler expectations are shifting—from passive inspiration to active, real-time engagement. This session explores how AI is transforming destination advertising from static messages into dynamic conversations. Learn how DMOs can harness conversational media to guide, inform, and inspire visitors at every stage of the journey.

Tripadvisor: Tripadvisor Trendcast 2025

The future of travel just landed.  We dug deep into millions of reviews, bookings, and convos on Tripadvisor to uncover the micro-trends and massive cultural swings that are rewriting the ways we go.  Our first-ever Trendcast captures it all—it’s the ultimate pulse check on where travelers are now and what’ll be driving them forward for years to come.