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Solutions Hub: Connecting the Dots: How Expedia Group’s Travel Media Network is Travel Advertising’s One-Stop-Shop


August 11, 2024 - 2:30pm to 4:00pm

Speakers

Solutions Hub presentations are 15-minute presentations with the goal of offering DMOs hands-on education and marketing insights that can be implemented in their home destinations.

The path to purchase is a complex journey now more than ever, and marketing content to the right traveler at the right time can be resource-heavy and out of reach. With travelers viewing 141 pages of content in the 45 days prior to booking a trip, finding creative ways to inspire them is increasingly important. Learn how Expedia Group’s travel media network enables advertising partners to boost visibility on Expedia Group’s own sites, and drive awareness offsite, by tapping into its strategic media buying power and building creative campaigns, all while leveraging the power of the company’s rich first-party data. 



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