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Solutions Hub: How I Used Marketing Measurement Data to Double My DMO Budget

August 11, 2024 - 2:30pm to 4:00pm


Solutions Hub presentations are 15-minute presentations with the goal of offering DMOs hands-on education and marketing insights that can be implemented in their home destinations.


Adara's own Leroy Bridges is no stranger to destination marketing – as the VP of digital marketing and communications with Visit St. Pete/Clearwater, Leroy used Adara's measurement platform to more than double his budget. Find out how that came to life and hear how two Midwest destinations are doing the same with real-life media strategy and optimization from Visit South Bend and Experience Grand Rapids.