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Strategy Activators: Using Little Insights to Make Big Impacts

August 12, 2024 - 11:30am to 12:30pm


No matter the size or scale of our destination strategies, one thing remains constant: the success hinges on how we activate those approaches. Failure to activate leads to disengaged stakeholders, misaligned resources, a lack of measurable outcomes, restless boards, and a plan gathering dust on a shelf. However, when we reorient to being strategy activators, our destination plans come alive and help our communities flourish. Strategy activators can be any one of us and it all starts with little insights that lead to big impacts. This session will explore actionable strategies, navigate common challenges, and uncover effective approaches that empower destination leaders to bring their strategies to life.