Unexpected Pairings: How Creative Collaborations Drive Destination Buzz

From craft beer and golf polos to limited-edition merch that goes viral, today’s most memorable destination marketing often starts with a surprising collaboration. In this session, we’ll explore how lifestyle-driven partnerships—like Four Peaks x Bad Birdie—can generate organic buzz, reflect the spirit of a place, and connect with niche communities in authentic ways.

You’ll learn how to:

• Think like a brand builder by aligning with lifestyle products and partners
• Identify passion points that resonate with your visitors
• Create co-branded moments that turn travelers into ambassadors
• Extend your reach through partners’ built-in audiences

We’ll showcase real-world examples, brainstorm creative local pairings, and explore ways to turn everyday touchpoints into something unforgettable.