2025 Schedule of Events



We can’t wait to welcome you to Phoenix for ESTO 2025! As we build out the program, we’ll keep this page updated with fresh sessions designed to transform the way you approach destination marketing.

Rooted in the power of Ideas That Travel, every session is thoughtfully crafted to spark bold ideas and innovative strategies you can take home to shape the future of your destination. All sessions will be held at the JW Marriott Phoenix Desert Ridge Resort & Spa. Stay tuned for more!

Conference Credentials: All delegates are issued a non-transferable name badge at registration, which is required for admission to all official ESTO functions. If you lose your name badge, please visit registration.

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Tuesday, August 13
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11:30am - 12:30pm

All Access

  • Score! Boosting Tourism Through Sports
    A110 - A115
    Greater Columbus Convention Center
    Details
    As the United States gears up to host upcoming major sporting events over the next couple of years, including the 2026 World Cup and 2028 Olympics, the spotlight turns to sports-related travel, along with the benefits and hurdles of this growing segment. Hear how the State Department is planning and preparing for a “mega-decade” of sports and the concrete steps needed to streamline aspects of the travel experience for millions of anticipated visitors. Best practices will be shared from the cities and organizations that are preparing to host. This session will delve into the implications for destination marketers and how to capitalize on the immense opportunities presented by sports travel.
  • Grassroots Advocacy 101: Empowering Advocates in Travel
    A220 - A222
    Greater Columbus Convention Center
    Details

    Advocating for the travel industry begins at the grassroots level, where local efforts can significantly influence policies and perceptions. This session aims to empower travel industry professionals, destination marketers, and community leaders with the fundamental skills to effectively engage with elected officials at local and federal levels. Learn actionable insights from industry peers who have become advocacy experts so you can walk away with a better understanding on how to amplify your voice, build lasting relationships with policymakers, and effectively advocate for policies that support and promote the transformative power of travel.