Andria Godfrey

Combining her passion for marketing and expertise in leveraging data strategies to drive destination growth, Andria leads data-driven initiatives and guides implementation of future-focused analytics at Miles Partnership. Prior to joining Miles, Andria led the Travel and Tourism product team at Epsilon, and spearheaded global enterprise development at ADARA, developing global advertising and data management platforms to support the travel industry for clients like Marriott, Hertz and Abu Dhabi Department of Culture and Tourism. Throughout her career Andria has focused on developing data solutions and bringing them to the global industry to promote travel and economic development across destinations. Andria has held research roles at both Travel Texas and the Georgia Economic Development office. In addition to her role at Miles, she is currently an adjunct professor at the University of Southern California where she teaches applied research and finance. She has a Master of Science and Bachelor of Arts degree from Texas A&M University.