Brett Laiken

Brett Laiken is a seasoned marketing executive currently serving as the Chief Marketing Officer (CMO) for VISIT FLORIDA, a role he has held since May 2024. In this position, Brett is a pivotal member of the executive team, steering the organization's marketing operations and guiding a talented team of 35 professionals across various functions including Brand, Social Media, PR, Paid Media, Promotions, Travel Trade, and Research. His leadership has been instrumental in achieving record-breaking visitation numbers and a substantial economic impact of $121 billion in 2023. Before his current role, Brett served as Senior Vice President of Marketing at VISIT FLORIDA from May 2023 to May 2024, where he managed a $35 million marketing budget and was responsible for developing data-driven initiatives to enhance brand awareness and travel conversion. His strategic vision and execution led to notable improvements in marketing effectiveness and organizational alignment. Brett’s career at VISIT FLORIDA also includes his tenure as Vice President of Marketing, where he directed marketing and communications efforts, ensured campaign effectiveness, and contributed to significant brand and budgetary successes. His early experience in the industry includes roles at American Express, Discover The Palm Beaches, and LEVATAS. Brett holds a Master of Business Administration from Palm Beach Atlantic University and a Bachelor of Arts in Communications from the University of Delaware.