Carissa Parrish

Carissa Parrish serves as the Senior Vice President of Digital and Media at NYC Tourism + Conventions, the official Destination Marketing Organization for New York City's five boroughs. She is responsible for driving innovation across digital platforms, product development, and media, leading a cross-departmental team spanning six unique disciplines. With 15+ years of technical experience and media expertise, Carissa plays a pivotal role in ensuring that New York City remains a premier global destination. She is at the forefront of introducing cutting-edge strategies and tools that bridge traditional tourism marketing with the demands of today’s digital age, ensuring all media and digital initiatives align with the organization’s mission and resonate with travelers worldwide.