Dalissa Zeda

Dalissa Zeda, Director of Digital Marketing at Discover Puerto Rico, is a bilingual marketing leader, award-winning journalist, and content strategist with 15 years of experience. Her expertise centers on owned channels—building websites from the ground up, crafting purposeful content strategies across web, social, and email, and designing digital ecosystems that connect brands with audiences in meaningful ways. At Discover Puerto Rico, she oversees the organization’s multimillion-dollar paid media program as well as all owned channels, including the website, newsletters, and social media platforms. She leads a high-performing team with a strategic, people-first approach that drives growth and impact. A proud University of Puerto Rico alumna, Dalissa brings a blend of editorial depth, digital vision, and collaborative leadership to every project.